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Bordering the southern limits of the Rif mountains, the Noor Fès estate benefits from the mildness of the Mediterranean climate while also being protected from its excesses. An ancestral Moroccan variety (Moroccan picholine), well adapted to climatic conditions and resistant to disease and climatic stress, has been selected for their production. The trees have been planted at a density that gives them plenty of sunshine.
Olive growing at Noor Fès remains very traditional where fertiliser is exclusively organic and used sparingly. Pruning the olive tree is an operation of the utmost importance: it helps to aerate the tree in order to increase the quality of the fruit. This requires great expertise and precise techniques. Their farmers have all been trained in tree pruning techniques, each of them is also assigned specific plots, so they become familiar with almost every individual tree.
Olives have been harvested the same way at Noor Fès for many years. At harvest time, the estate’s work force increases to more than 400 pickers, all trained and familiar with the domain. Exclusively harvested by hand so as not to damage the fruit, and to maintain all their properties, the olives are collected and put in aerated boxes to prevent the olive from being crushed - preventing damage to the olives and preserving their quality.
Within 3-4 hours, the olives are then taken to the mill, which is located within the Estate, where they are carefully washed prior to being cold pressed, at a precisely controlled temperature not exceeding 22-24°C. This preserves their unique flavours and properties. Noor Fès are passionate about caring for the olives throughout the process, the result being a beautifully fresh olive juice.